Why GSM Matters: Weight is a Choice
GSM stands for grams per square meter — the unit that measures fabric density and weight. But for us, it’s more than a metric. It’s a mindset.
Weight isn’t just technical. It’s emotional. It defines how a garment feels, how it falls, and how it survives.
Why It Matters:
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Feel – Heavier cotton has more presence. It rests on the body with intention. It drapes better. Holds shape longer.
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Durability – Lightweight fabrics degrade fast. Heavier GSM resists stretching, thinning, and breakdown over time.
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Structure – With the right cut, heavyweight cotton supports the silhouette. No sag. No compromise. Just quiet structure.
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Resilience – You feel the difference in motion. On long days. In hard conditions. In what keeps going when you’re worn thin.
The GSM Scale (Quick Guide):
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120–160 GSM: Light, breathable — but rarely built to last. Common in mass-market basics.
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180–220 GSM: Midweight. More durable. Decent hand-feel. But still not always consistent.
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240+ GSM: Heavyweight. Where we operate. Strong, structured, long-wearing. Built for repetition and wear.
What We Use — and Why:
At RENDYR, we don’t chase trends. We build gear for daily wear, for pressure, for presence. That’s why our Core Tee starts at 240 GSM — a clean, oversized tee that hangs heavy and holds its form. The CORE Hoodie? Mid-to-heavyweight fleece, designed for friction and fatigue.
You won’t find paper-thin cotton here.
You’ll find substance.
In every gram.
Feel the weight. Live the purpose.
Explore the Core Tee → Shop Now
#BuiltToEndure | RENDYR / Endure Division